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Take The Slow Road To A Passive Online Income (Continued)
Building a solid lasting online business requires some planning
and time. Don't be under the illusion that building a steady
online income can be done overnight or with just a few clicks of
the mouse. It usually doesn't happen that way even in the
This is probably not what you want to hear for in our hastily
created "Instant Society" we want everything five minutes ago.
We want immediate gratification. We want it done already.
We want the quick fix.
To make matters worst, we are constantly bombarded with stories
of how ordinary people have struck it rich and made money very
quickly online. The swift speed of the Internet has fueled these
'get rich quick' scenarios up to a fever pitch. A virtual fiery
But don't be taken in by all this marketing hype and stories of
people who have made money quickly and easily. Slow down. Take a
deep breath and use your brain cells in at least multiples of
Sure there are online marketers who can generate thousands, even
millions within a few days but in almost all these cases these
marketers have built a solid foundation first. They have built
their sites, created products, cemented business deals, formed JV
(Joint Venture) partners, built their contact lists and they have
done their SEO work...
In other words, they have done the ground-work first and have
created the means to generate income quickly and steadily.
Regardless of what these successful online marketers will tell
you or want you to believe - it didn't just happen overnight. Of
course, there are a few exceptions to that statement (people do
win lotteries) but what most of these marketers have in common
are long tern marketing strategies which played a significant
role in their success.
Long tern marketing strategies which helped them build a steady
passive online income. The same strategies you can use to
generate your own passive online cashflow.
Here are some suggestions from someone who is drawing a healthy
passive online income, actual strategies you can copy.
1. Think Long Term
Save your quick fixes for roof repairs and Las Vegas weddings!
Have a long term goal in mind when you set out to create your
online affiliate income. Don't expect it to happen in a couple
of days, instead plan on months and even years of building your
online business from the ground up.
Have the mind-set that you're creating long term relationships
and objectives. Have a long term business plan in place or at
least realize you will have to put time aside to build your
business. If you need income to live on, don't quit your day
job. Work on building your online income in your spare time and
after working hours.
Along the way, take time to obtain a solid knowledge base. Learn
everything you can on Internet marketing. Learn how it's done.
Knowledge and 'know-how' will be your main ingredients for
2. Your Unique Selling Position
The Internet is mainly based on the transfer of information. Make
sure you have some to offer. Base your online business on
something you have expertise in or something that you would enjoy
becoming an expert on - play to your own interests and hobbies. If you love what you do it will not be work.
Create your own corner of the web on something that truly
interests you. Something as simple as creating "How To Guides"
and "Comparison Shopping Sites" do extremely well online.
Information on the web is scattered all over the place, simply
compiling this information in an easy to read and access manner
will produce surprising results. One of your main goals should be
to get your site seen by all the search engines as an "Authority
Site" on your particular subject matter.
3. Target and Dominate Your Niche Keywords
Do your keyword research homework first. The web is powered by
keywords - the exact phrases people type into search engines to
find what they're looking for on the web. Find the highly
searched for keywords in your niche or subject area and target
them in your online marketing. Please remember, achieving top
keyword rankings may take months ( more likely years) of
consistent SEO work.
Use sites like WordTracker or GoodKeywords to find your useful
keywords. Create web pages and content related to your keywords.
Build quality one-way links to these keywords by writing helpful
and informative articles on your niche. Submit these articles to
online directories like Ezinearticles, Goarticles...
Invest in a professional keyword research software such as
Keyword Elite if you do extensive keyword marketing and PPC
advertising. The idea is to dominate the main keywords in your
niche market; if you can get high rankings for these profitable
keywords, be assured companies in your industry will quickly come
knocking at your door with lucrative offers.
4. Build Relationships
Along the same lines, go out of your way to build long term
relationships with the companies and affiliate managers you're
promoting with your site. If you supply the sales and traffic,
you will be rewarded with special incentives and bonuses. Don't
be afraid to bargain for private affiliate arrangements and
compensation, companies will go out of their way to reward and
keep their top performing affiliates happy. Money talks, that
other stuff walks!
Join the major Affiliate Marketing networks such as Commission
Junction, LinkShare, ClickBank, Shareasale... these companies are
professionally run and offer affiliate programs for all the Top
500 companies. Remember, the Internet is still seen as a very
untrustful place by many customers, promoting well known
established Brand Name companies and products will prove more
lucrative for any affiliate marketer.
5. Build Your Own Lists
One of the most effective and proven marketing strategies is to
build your own 'opt-in' or contact lists. Creating and
nurturing a loyal and responsive list should be one of your main
goals as an affiliate marketer.
Building a series of 'follow-up emails' for each of your major
affiliate products can produce more sales. Capture the contact
information of your site's visitors for further marketing and
contact. Your follow-up emails should be both helpful and offer
special discounts or offers to your subscribers; everyone loves a
6. Create Multiple Income Streams
Don't put all your eggs... but you know that already and the
same applies to affiliate marketing. Don't concentrate on one
product or company. Create affiliate relationships with hundreds,
even thousands of companies and you will see a steady flow of
affiliate checks. If one industry or market area slows down, you
can rely on others to fill in the gap.
Don't forget an easy way to monetize your site or sites to
produce passive income is to place ads with your content. Google
Adsense is just one example of this, there are many more. Just
place a few lines of code and these companies will supply
targeted ads for your content. Simple and easy way to earn
Over time, as you build up your online business and affiliate
relationships, one of the most rewarding things is getting all
those affiliate checks arriving each month.
7. Aim For Residual Income
Make it your goal to market/promote products and companies that
pay residual income. You have to put in the same time and effort
to make the sale but with a residual sale it keeps paying for
months and years into the future. Make one sale and receive
residual income for the life of that client.
The most successful tactic here is to choose affiliate programs
that offer monthly services such as membership sites, hosting
services, business services, cable services... once customers
sign up for these ongoing services they usually keep them for
years. Building residual income is not a difficult feat and can
be one of the main sources of a steady passive income for years
to come. Imagine getting paid for a sale you made five years
To sum up, creating an online passive income is not a difficult
task but it usually takes some time and planning. Instead of
going for the quick fix, build up your sites and affiliate
relationships over the long term. You will achieve a higher
degree of success and in the process you will build a much more
secure and reliable source of passive income.
Take the slow road, you will get there much quicker!
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