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The REAL Need For Speed In Internet Marketing (Continued)
Leonardo da Vinci conceived of a flying machine similar to the
helicopter, long before it was anywhere near practical. He also
saw numerous other inventions that were yet to be created.
Getting back closer to this century, several people conceived of
designs for the horseless carriage (or automobile) at the same
time. They worked furiously and independently on their ideas...
scarcely aware of what anyone else was doing that was similar to
The inventors of the flying machine had the same experience.
Several teams of inventors worked on the concept in isolation,
scarcely aware of each other.
In numerous other cases, individuals saw a need, and developed a
product to fill that need, often completely unaware of others
doing the same thing.
This also happens in the world of Internet marketing. Several
people will notice a problem, see offering a solution as
profitable, and set about creating that solution.
Where the world of Internet marketing differs from the example of
invention of the automobile or airplane is in the speed with
which Internet marketing products can be created. Software and
information products can often be created in days rather than
months or years.
The need for speed comes into play due to the fact that with many
products, the market often remembers who was first. The one who
was first to introduce a product is sometimes viewed as having
the more credible product since they obviously "invented it."
In the world of Internet marketing, those who were casually
exploring the idea, usually introduce their product second. They
can do "ok."
Following closely on the heels of those who rolled out a similar
product second... are the copycats. These are the people who buy
an ebook and blatantly copy the concept... and then roll it out
at a cut-throat price. These are the people who see a piece of
software and shamelessly reverse engineer it... and again roll
out a similar but cheaper product.
The person who has an idea, mulls it over for months, perhaps
even years, and then finally decides to create the product, often
comes in last. This person's product often hits the market just
as market conditions are changing, and the need for that specific
product is no longer very strong. This person proved the saying,"You snooze, you lose."
In my 11 years of creating and marketing information products
over the internet, I have personally witnessed dozens of cases
where lack of speed meant that instead of earning six-figures on
an idea, a person only earned heart-ache.
You need to develop (through practice) the ability to recognize a
need, prove that it's great enough, and then take massive
action. If you are in the arena of Internet marketing in
particular, there are hundreds of people probably looking at the
same problem, or idea, that you are looking at right now.
One example from my own experience is a "fire sale" that I
conducted February 28th - March 6th, 2006. This fire sale
generated six-figures in sales in only seven days, and paid for
my daughter's wedding - among other things.
I put together the fire sale because I'd read a lot about them,
and I had all of the tools that I needed after purchasing Mike
Filsaime's Butterfly Marketing System. My daughter had announced
that she planned on getting married that September, and she
wanted a fairly fancy wedding! Surveying the Internet marketing
landscape, I could sense that many of the 1500 or so people who
had purchased Butterfly Marketing, were also thinking of hosting
a fire sale. In fact, many of them were discussing it on a
customer-only discussion forum set up just for owners of
Sensing that dozens of people might soon launch fire sales all at
once, but also hearing dozens of them express reasons why they
couldn't, I simply did it!
I later shared how I made a split second decision, put together a
team of launch partners with another split second decision, and
then executed a fire sale that made over $100,000 in that 7 day
period. My case-study of how I acknowledged and harnessed "The
Need For Speed" is now available from my websites at:
I could give you numerous examples of people who came to me with
an idea, and I showed them that someone had just released a
similar product mere weeks earlier.
I could give you numerous cases where someone announced a year or
more ago that they had an idea for a product. They mapped it out,
got temporarily excited about the idea, and then let it sit on
the shelf. A few months later, or maybe even a year later,
someone introduced "their" product to market.
"The great fact" is that many of us come up with the same or
similar ideas at the same time. What distinguishes the difference
between success and failure in those cases is the ability to
acknowledge "the need for speed" and then act upon it.
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